Apple is set to revolutionize Siri, its iconic virtual assistant, with an ambitious generative A.I. upgrade, marking the most significant restructuring the tech giant has undertaken in over a decade. This decision was spurred by Apple's top software executives, Craig Federighi and John Giannandrea, who, after experiencing the capabilities of OpenAI's ChatGPT, recognized Siri's limitations in comparison. ChatGPT's ability to handle continuous conversations and complex tasks highlighted Siri's outdated one-question-at-a-time format, which often led to misunderstandings. This realization prompted a major shift towards integrating generative A.I., positioning Apple to maintain its competitive edge in the evolving tech landscape. The upcoming developers conference on June 10 is expected to showcase an enhanced Siri that can engage in more dynamic and versatile conversations, backed by a generative A.I. system designed to be private and efficient by processing data directly on iPhones.
Amidst rising competition and the potential threat of A.I. technology supplanting traditional operating systems, Apple is focusing not only on upgrading Siri but also on broader A.I. applications across its suite of products. This includes enhancing iPhone memory capabilities and possibly incorporating A.I. models from other tech giants to bolster Siri’s functionality. Apple's approach aims to keep the user experience seamless and private, avoiding the cloud-based processing costs that competitors face. However, this strategy comes with its own set of challenges, such as the risk of increased errors in smaller, device-based A.I. systems. Despite these hurdles, Apple's shift reflects a critical pivot in its long-term strategy, moving from hardware-centric innovations to sophisticated A.I. integrations, hoping to redefine user interaction with technology.
[00:00:06] All right. Happy to have you along for another edition of Tech Watch Radio. We keep an eye
[00:00:24] on tech so you don't have to. I am Sam Bushman. I've got Jay Harrison with me. Welcome, sir.
[00:00:29] Hey Sam, how's it going? I'm doing fantastic. Although there are storms all over the Southeast
[00:00:36] to the Midwest, just about everywhere. Huh? Oh yeah. We had a big one yesterday that came
[00:00:41] through and you know it wasn't a hurricane but it was like a hurricane but it's very
[00:00:45] short duration so it didn't last like all day. It was just maybe a half hour to an
[00:00:50] hour. One of the strongest ones I've seen on radar. You know when you see the radar
[00:00:53] image that the Doppler radar locally or whatever you'll see red is bad weather
[00:00:59] maroon is really bad and I saw hot pink and like blue grays. I don't recall ever seeing
[00:01:07] intensities like that in this cell that came through and it really tore up a lot of stuff.
[00:01:11] There's local tornadoes, lots of places have been out of power. We're still out
[00:01:14] of power, but out of power for more than 24 hours. But we're trucking along. We're
[00:01:18] having fun with tech. We're having fun with tech. We are broadcasting live on
[00:01:23] generator. I just thought I'd let everybody know too. That's something kind of fascinating.
[00:01:27] I've done a lot of experiments with broadcasting live on generators and broadcasting live on
[00:01:32] solar generators which is really nothing but a battery backup. They call them solar
[00:01:36] generators because you can hook a solar panel to them and that kind of stuff. But I've done
[00:01:39] a lot of testing with goal zeros and broadcasting live without power and all
[00:01:44] this kind of stuff. You know you got to have power somewhere. You don't have the
[00:01:47] internet right? But you can locally record if you need to and then you can upload it when
[00:01:50] it's you know powers available or whatever. But as long as we have internet even if we
[00:01:54] don't have power we can broadcast and that's what we're doing now.
[00:01:57] You got to have internet. That's kind of cool.
[00:01:58] Everything's got to have the whole world runs on internet. Business especially. I mean you
[00:02:02] don't have internet, you don't have phones, you can't process credit cards,
[00:02:04] you can't go anywhere do anything half the time your servers might be in
[00:02:07] the cloud. I mean you just without internet you're out of business. You
[00:02:11] might as well you know be offline. Your building maybe gone. It's just like
[00:02:15] it's internet's the most important thing. Well and that's changed over the
[00:02:20] last I don't know 10, 20, 25 whatever years you want to you know
[00:02:23] attribute it to for most people. I mean it's more than that if you're someone
[00:02:27] like me because I you know I played with the internet like in the early
[00:02:30] 90s. Yeah it was a novelty then. It was cool. You could do some email and you
[00:02:34] could do you know look things up and have different but it was like an
[00:02:37] addition. It was something good to have. It wasn't essential. Now it is.
[00:02:43] Now it's just critically essential. I remember back in the it was even DOS that I was getting on the
[00:02:46] internet. I used to remote control my radio station with two DOS
[00:02:49] computers and I developed a remote control solution to work with this
[00:02:52] and you know implemented this and that. I used to use the Lynx browser which was
[00:02:57] just a text browser and I remember learning all the commands to connect to
[00:03:01] email by hand and we created a utility called the net because we just felt like
[00:03:04] hey man we got the net absolute control of the internet with this thing and it
[00:03:08] would let us you know have a command line and and get prompts and
[00:03:12] interact with servers by hand and you know I remember those old days kind
[00:03:15] of fondly actually. Sam was a pioneer in the wild west of the internet.
[00:03:20] Yeah. See if you guys can hear the generator in the background just a little bit.
[00:03:24] See if you can hear it. Absolutely. I'm trying to help with that a little bit
[00:03:28] and keep it out of the audio. I'm intentionally kind of draw attention to
[00:03:32] it because we're tech guys. It's kind of a cool tech thing to just bust
[00:03:36] out and hook up your generator and get it done. You know I kind of think
[00:03:38] that's pretty cool. Yeah by the way if you guys want to learn more about
[00:03:41] what we're doing and PI Tech guys dot com is the website for the podcast
[00:03:45] and the show it's on radio AM and FM radio stations first and then it is a
[00:03:49] podcast later. We do two half hours every weekend so it's an hour radio
[00:03:54] show but then it's separated by half hour that way you can have two
[00:03:58] podcasts one comes out shortly after it airs live on the radio stations
[00:04:02] and then the second one comes out midweek like Wednesday or so. So you
[00:04:05] get two podcasts a week if you want to listen to it podcast style or if
[00:04:09] you want to you know call your radio station say hey you got to take
[00:04:12] TechWatch radio a sandwich. Yeah I want to I want to hear that on my radio
[00:04:14] station. So anyway that's just something for you. Network providers
[00:04:17] Inc. Dot com is the website for the company that I work for. Jay works
[00:04:21] for other people too which we won't discuss but we're both tech
[00:04:24] professionals. We've been in the tech industry for a heck of a long
[00:04:27] time between the two of us. What Jay we have over 60 years. Oh at
[00:04:31] least more than that really because I think you know I'm probably
[00:04:34] at thirty five and you're at forty five or something. I mean we've
[00:04:39] been doing it since we were kids literally. It's just like forever
[00:04:43] again a whole life. So anyway I'm just saying 60 years of quote
[00:04:46] professionalism in the at least field at least between the two of us.
[00:04:49] Yeah New York Times bring up this story Jay and I hate to do this
[00:04:53] because your phone is going to go off but hey Siri you remember
[00:04:57] the age old words right. My phone can't hear you Sam. So it's
[00:05:01] only my headphones nine times out of 10 when you say hey Siri it
[00:05:05] ends with a disappointed frustrated event. Never everybody listening
[00:05:09] to this broadcast phone may be going off but yeah but you know
[00:05:14] you say those words and you just expect it to kind of go south
[00:05:17] but you're hoping it'll do a good job at everything else. It's
[00:05:20] a plea even in the darkness. This time they're saying this Jay
[00:05:23] you ready. Hey Siri get ready for a eye. Yeah. Is your phone
[00:05:30] triggering with this. I upgrade no mine's not because it's not
[00:05:33] the room. Oh OK. I left it out of the room anyway they're saying
[00:05:37] this series going to get an A.I. upgrade. Listen to this.
[00:05:40] Apple plans to announce that it will bring generative A.I.
[00:05:45] to the iPhones. They say it'll be the most significant
[00:05:48] update to the iPhone in a decade. Apple's top software
[00:05:53] executives decided early last year that the company's virtual
[00:05:59] assistant needed a listen to this a brain transplant Jay.
[00:06:02] Jay. Yeah it definitely does.
[00:06:05] Siri I just don't even know if it has a brain at least
[00:06:08] compared to what we're seeing in A.I. today. I mean Siri's
[00:06:11] like the worst one on the block. It seemed like in fact
[00:06:13] anytime you ask it to anything that's off script other than
[00:06:16] like the temperature or some kind of pre prepared thing.
[00:06:20] Here's what I found on the web. And if you're driving
[00:06:22] that's not helpful at all. I mean you might as well.
[00:06:26] You've got to look down and swipe the site and click on
[00:06:28] what you want or whatever. It's just not helpful at
[00:06:30] all. The other thing it does oftentimes is it gets very
[00:06:33] confused in loops that are very frustrating. So I'll say
[00:06:35] hey Siri find the nearest pizza place and it says OK
[00:06:38] here's you know number one number two. I think great
[00:06:41] number three I like that call that one because it
[00:06:45] says I can get directions or call. OK call that one.
[00:06:47] Then it says call who. Well let down on.
[00:06:54] So it's very frustrating but the decision came after
[00:06:56] two executives Greg Federer Federer Rinki and John
[00:07:01] Jenembrea. I guess they spend weeks testing open A.I.
[00:07:05] is. I mean they call it the new chat bot chat GPT
[00:07:09] it's not really new to us now but anyway they say
[00:07:13] the products use generative artificial intelligence
[00:07:16] which can write poetry create computer code and
[00:07:20] answer complex questions even conversational style is
[00:07:22] what they're working on now. It made Siri look
[00:07:25] absolutely antiquated said a couple of people that
[00:07:27] were well they weren't able to speak publicly about
[00:07:30] this but they kind of gave us the down low
[00:07:32] introduced in 2011 as the original virtual assistant
[00:07:37] in every iPhone. You know if you had a single
[00:07:41] request it could handle a lot of them and very
[00:07:42] basic things but think about that. Did you know
[00:07:44] that Siri came out in 2011 when I had forgot
[00:07:47] about the time that that seems early to me
[00:07:49] because then the first I thought the first iPhone
[00:07:51] came out in 2012. So no I don't think that's
[00:07:55] right. I think the first iPhones were around in
[00:07:57] like 2008 and all that kind of stuff. I'll have
[00:07:59] to look that up but they say it's never been
[00:08:01] able to follow a conversation at all. It often
[00:08:04] misunderstood questions. Chat GPT on the other
[00:08:08] hand was kind of smart if you asked for the
[00:08:10] weather in San Francisco and then you said
[00:08:11] hey what about New York or Boston. It
[00:08:14] understood that you're still talking about the
[00:08:15] weather that you just want to know about a
[00:08:17] different city so it respond. You know even
[00:08:19] in the chat you be forecast that way right.
[00:08:22] Yeah even in their app now they have an
[00:08:24] interactive voice thing that you can if you're
[00:08:26] driving you can just talk back and forth to it
[00:08:28] and it'll kind of switch prompts to let you
[00:08:29] talk and then it'll go to talking and type out
[00:08:33] everything. It's pretty interesting. Yeah and
[00:08:35] it's not as agile as you would think it would
[00:08:38] be but you know what they're working on that
[00:08:40] and it will get agile quite quickly. I'm
[00:08:42] convinced. And this is what Apple wants to
[00:08:44] tap into. Yeah this is what they want to be
[00:08:48] to be able to do all the Siri things
[00:08:50] interact with your phone launch applications
[00:08:52] do whatever but also to be able to kind of
[00:08:54] have a brain like this article saying yeah and
[00:08:58] when I find the interesting thing about it
[00:08:59] for example I can say Siri set an appointment
[00:09:01] to call Jay at three o'clock and it will say
[00:09:04] OK I'm sending appointment to call Jay at
[00:09:05] three. Then I say oh man I don't need to
[00:09:08] talk to Jay he just called me we're good. So
[00:09:09] then I basically say Siri cancel that
[00:09:11] appointment. I can't do that. Are you
[00:09:15] kidding me now. So hopefully it will get a
[00:09:18] lot smarter and a lot more capable. And I
[00:09:20] get the hesitancy to want to delete things
[00:09:23] because if you you know right change your
[00:09:26] mind and be like no no no no then it can't
[00:09:28] undo a lot of that kind of stuff. Hopefully
[00:09:30] they'll have like undo commands where it's
[00:09:32] like we'll keep five or three or I don't
[00:09:34] know what you know renditions of something
[00:09:36] and you can undo back to two or three
[00:09:38] and then it kind of falls off. Hopefully
[00:09:39] it'll get to that level. But they're saying
[00:09:42] hey this technology is going to help Siri
[00:09:45] leapfrog. They say that there's going to
[00:09:48] be the most significant reorganization of
[00:09:50] the iPhone and Siri in over a decade. They
[00:09:54] say they're determined to catch up in the
[00:09:56] quote a race Jay. What do you think of
[00:10:01] that. I think that they will. I mean it
[00:10:03] won't take much to make it smarter. I
[00:10:06] don't know though there'll be exactly on
[00:10:08] par with GPT because they've got such a
[00:10:09] head start. But I've seen a lot of a
[00:10:13] lot of people that are doing a lot of
[00:10:15] different things with it. I mean there's
[00:10:17] a new search engine called perplexity for
[00:10:18] example that's trying to replace Google
[00:10:20] and it's pretty good. I mean you know I
[00:10:23] don't know if I'm ready to replace
[00:10:24] Google with it but I thought it was
[00:10:25] pretty interesting and I you know I
[00:10:27] don't I don't even know what they're
[00:10:29] based on. They could even be based on
[00:10:30] GPT. But I know there's a lot of people
[00:10:32] working on these language models. Well
[00:10:35] and there's so many models out there
[00:10:37] now too. People are starting to say hey
[00:10:39] let's create a closed model if for some
[00:10:41] reason it gets beyond our closed
[00:10:43] model we can add a general model in
[00:10:46] other words go to the go to the
[00:10:47] bigger models. But we'll let you know
[00:10:49] when we're switching to the bigger
[00:10:50] model so you realize that the
[00:10:52] information may not be as reliable or
[00:10:54] as customized to what you need. They say
[00:10:55] they're going to have to increase the
[00:10:56] memory to the iPhones big time to make
[00:10:58] this happen Jay. I believe that takes
[00:11:00] a lot of hardware to run these
[00:11:01] things. There's a lot of training
[00:11:03] data and that's not the problem
[00:11:05] really but to crunch all that and
[00:11:08] you know especially the larger the
[00:11:09] input is token wise in to make that
[00:11:12] happen it just takes a lot of
[00:11:14] processing power. Now this is
[00:11:16] interesting to say the least. Not only
[00:11:18] is it a memory hog comparatively and
[00:11:20] takes some serious computing power
[00:11:22] they wanted to be as much of it
[00:11:23] locally as they can because they
[00:11:25] don't want to go back and forth. One
[00:11:26] of the big problems with Siri is that
[00:11:28] you know if it's super cloudy outside
[00:11:30] or rainy or this and that then it
[00:11:32] can't communicate with its thing or
[00:11:33] whatever and so they want to do as
[00:11:35] much on the phone as they can. Now
[00:11:36] listen to this part because I found
[00:11:37] this fascinating and it's like you're
[00:11:39] thinking to Sam why are you spending
[00:11:40] so much time on this because the
[00:11:41] iPhone is one of the most popular
[00:11:42] phones in the world and this
[00:11:44] upgrade is absolutely game changing if
[00:11:48] it's good and intelligent and if they
[00:11:50] really build it right. You know even
[00:11:52] the first release of this will be
[00:11:53] child's play compared to two or three
[00:11:55] or four or whatever five years down
[00:11:56] the road but they even say this
[00:11:59] Apple executives worry that the new
[00:12:03] AI technology threatens the
[00:12:06] company's dominance of the smart
[00:12:08] phone industry because it has the
[00:12:11] potential to become the primary
[00:12:13] operating system replacing the whole
[00:12:15] operating system Jay. That would be
[00:12:19] impressive. They say it can create a
[00:12:24] new ecosystems of apps and these
[00:12:26] apps are basically going to be called
[00:12:28] agents Jay think about that an
[00:12:34] ecosystem of apps called agents
[00:12:36] their AI apps called agents. That's
[00:12:38] kind of interesting to me because
[00:12:41] that instead of an app an agent
[00:12:43] kind of suggests that it's got its
[00:12:44] own innate abilities or intelligence
[00:12:47] to itself. Yeah so you might have a
[00:12:50] a travel agent or a yeah and it can
[00:12:53] order Uber make cal or point calendar
[00:12:57] appointments etc. And they say it'll
[00:12:58] flat out undermine Apple's app store.
[00:13:02] So we're talking about you know if
[00:13:03] this kicks off they're worried about
[00:13:05] affecting the operating system they
[00:13:06] may have to just you know replace
[00:13:07] the whole operating system. They say
[00:13:09] that it could replace the whole app
[00:13:11] store because it can go and get all
[00:13:12] kinds of apps Jay not just the ones
[00:13:14] approved by Apple and they may not be
[00:13:16] able to control the engine enough to
[00:13:19] stop it over that sounds too ambitious
[00:13:22] engine and well yeah I don't know I
[00:13:24] don't think they're going to do that.
[00:13:25] Apple doesn't want to relinquish that
[00:13:26] kind of control. They don't want to
[00:13:27] relinquish the revenue either that
[00:13:29] the app store brings them 30 percent
[00:13:31] of everything 24 billion in annual
[00:13:34] sales by the way this app store
[00:13:37] yeah they get a big chunk of
[00:13:38] revenue from it so they're very
[00:13:39] worried and this is where I say
[00:13:42] that they're going to create
[00:13:42] stumbling blocks to the advancement
[00:13:44] of the technology because they're
[00:13:45] going to say well hold on until we
[00:13:46] get an answer to this a feasible
[00:13:48] whatever to this we don't want to
[00:13:49] you know proceed right right.
[00:13:56] They say this they don't know who
[00:13:58] will want to use this new
[00:13:59] technology. Well I can answer that
[00:14:02] for him you ready Jay. Yeah.
[00:14:05] Depends on how good it is.
[00:14:06] Yeah if it's great everybody wants
[00:14:07] to use it. Exactly right. If it's
[00:14:11] killer good and it responds and it
[00:14:12] really answers questions and does
[00:14:14] things. And they say if you're not
[00:14:17] careful the iPhone could become a
[00:14:19] dumb brick compared with other
[00:14:21] technologies. So they're going to
[00:14:23] be forced to do something about
[00:14:24] this. That is also what they're
[00:14:26] worried about it. They're
[00:14:27] worried about Gemini coming out
[00:14:28] on Android and just being the
[00:14:31] killer app for a cell phone you
[00:14:32] know I think it's going to
[00:14:34] happen Jay. I do too. I do too
[00:14:36] and I think they're trying to get
[00:14:36] ahead of it. And I think they're
[00:14:38] smart to try to get ahead of it.
[00:14:40] Now they say they don't know
[00:14:40] how many people regularly use Siri
[00:14:42] right now. Well I'll tell you
[00:14:44] this most people use Siri only when
[00:14:46] they're forced to otherwise it
[00:14:47] sucks and you use something else
[00:14:48] the best you can. Listen Siri in
[00:14:50] a pinch right. If Apple doesn't
[00:14:51] know who all uses Siri who does
[00:14:53] I mean who on the planet would
[00:14:54] know besides Apple. That doesn't
[00:14:57] make sense to me. Well they say
[00:15:01] it's unclear how many people
[00:15:02] regularly use Siri. I just don't
[00:15:08] understand how to even respond
[00:15:10] to that. Do you regularly use
[00:15:11] Siri Sam. Yes but in a very
[00:15:15] limited way so I'll ask at the
[00:15:16] time I'll ask at the weather
[00:15:18] I'll ask it very basic things
[00:15:20] but I've learned if I want to
[00:15:20] ask you know any real
[00:15:22] question believe it or not I go
[00:15:23] to Alexa. Yeah the number one
[00:15:26] thing I use for perfect. It's
[00:15:27] not a great brain like AI but
[00:15:29] it's way better than Siri at
[00:15:30] least it can answer questions.
[00:15:32] Well at least it goes out to
[00:15:33] Wikipedia and we'll read you
[00:15:34] the article at least right.
[00:15:36] Instead of being like here's
[00:15:36] what I found on the web. Yeah
[00:15:38] I use Siri all the time but
[00:15:39] it's mostly for you know set
[00:15:40] a timer for this or set an
[00:15:41] alarm for that. Maybe remind
[00:15:44] me when I get to this
[00:15:44] location but I don't yeah I
[00:15:46] don't ask it really in depth
[00:15:47] questions. What's the meaning
[00:15:48] of life Siri. I don't do
[00:15:49] that you know. Yeah I ask it
[00:15:52] weird questions to see how it
[00:15:53] will answer questions like
[00:15:54] sometimes related to politics
[00:15:56] to see if it's going to be
[00:15:56] all you know one sided or the
[00:15:58] other and stuff like that.
[00:16:00] And you know so far it isn't
[00:16:02] yeah. But so far the AI
[00:16:04] systems have been pretty fair
[00:16:05] but I expect that to change
[00:16:07] in a negative way over time
[00:16:08] as well Jay. Yeah it's
[00:16:09] surprising I think how fair
[00:16:10] they are. I know that some
[00:16:13] people concerned about them
[00:16:14] being too woke or some of
[00:16:15] them you know just concerned
[00:16:16] in general about them having a
[00:16:18] bias but I think they do it's
[00:16:20] good a better job than I
[00:16:22] would have thought being
[00:16:23] trying to be neutral on a lot
[00:16:24] of topics. So I'm going to
[00:16:26] predict this. They say this
[00:16:30] they say that it'll apply it
[00:16:31] will deal with a lot of the
[00:16:33] requests directly on the
[00:16:34] iPhone not needing to go out
[00:16:35] to the cloud. They say this
[00:16:37] strategy will also save money
[00:16:38] now I'm going to be very
[00:16:39] clear about this. I think it
[00:16:40] will save money for the
[00:16:41] company. Yes but I think it's
[00:16:43] going to mean if they're
[00:16:43] going to put a bunch more
[00:16:44] memory in it a bunch more
[00:16:44] capabilities and store a lot
[00:16:46] more on the iPhone they're
[00:16:47] going to have to start
[00:16:48] cranking up the cost of the
[00:16:49] iPhone. So they're really
[00:16:50] going to move the money cost
[00:16:51] to the purchaser of the
[00:16:52] hardware anyway. I say I
[00:16:56] think the iPhones already 12
[00:16:57] cents for about a thousand
[00:16:58] words Jay when they use chat
[00:17:01] GPT or whatever else. Twelve
[00:17:04] cents for about a thousand
[00:17:05] words. They say that will
[00:17:08] help save a lot of cloud
[00:17:09] computing costs. Yeah I think
[00:17:12] that the iPhone itself is
[00:17:13] underutilized. I mean I
[00:17:14] think half the time your
[00:17:15] processor is doing nothing
[00:17:16] and you could certainly run a
[00:17:19] language model on this. I
[00:17:20] see people running them on
[00:17:21] Raspberry Pi's for example
[00:17:23] and how much more powerful
[00:17:25] is a modern day iPhone 15 or
[00:17:27] something compared to a
[00:17:28] Raspberry Pi. Yeah you're
[00:17:32] right about that. Now they
[00:17:33] also say this is kind of
[00:17:34] interesting the New York
[00:17:35] Times that's where this
[00:17:36] article comes from by the
[00:17:37] way but the New York Times
[00:17:38] sued open AI and its
[00:17:40] partner Microsoft in December
[00:17:43] for copyright infringement of
[00:17:44] its stories and so part of
[00:17:46] the problem is these you
[00:17:46] know bots or these what
[00:17:48] are they called not apps
[00:17:49] they're going to call them
[00:17:50] agents. These agents go out
[00:17:51] and collect and gather and
[00:17:52] collate and whatever
[00:17:53] information put it in your
[00:17:55] hands but then hey now
[00:17:56] they're saying there's
[00:17:56] copyright infringement
[00:17:57] issues. So I bring this up
[00:18:00] because we've got a lot
[00:18:01] going on this is going to
[00:18:02] change the world. It's
[00:18:04] going to change your
[00:18:04] iPhone it might change the
[00:18:05] operating system it might
[00:18:07] change the stores and how
[00:18:08] they work. It's going to
[00:18:09] replace apps with agents
[00:18:10] which are much more
[00:18:11] intelligent than apps. It's
[00:18:12] going to increase the
[00:18:13] cost of the phone because
[00:18:14] you're going to have to
[00:18:14] have a ton more hardware. I
[00:18:15] mean there's going to
[00:18:16] bring a lot of changes J.
[00:18:18] That's true. Definitely.
[00:18:22] Now they say that if they
[00:18:24] push everything to the
[00:18:25] phone they're going to
[00:18:25] have to use a smaller
[00:18:26] model for its core a
[00:18:29] smaller AI system housed
[00:18:30] on the iPhone rather than
[00:18:32] some big model system in
[00:18:33] the cloud and they say
[00:18:36] you know hey if you're
[00:18:37] not careful at the
[00:18:38] smaller the form factor of
[00:18:39] the I shouldn't say form
[00:18:42] factor the smaller the
[00:18:43] model is the more likely
[00:18:46] it is to hallucinate or
[00:18:47] get wrong answers. I
[00:18:48] think that's true to a
[00:18:48] point J. But I think
[00:18:49] it's also true that the
[00:18:50] smaller it is the more
[00:18:51] you can make sure that
[00:18:51] it gets the right
[00:18:52] answers. So there's a
[00:18:53] pro and a con there
[00:18:54] based on how the
[00:18:54] filters and how it can
[00:18:56] intelligently respond
[00:18:57] right. Yeah but I also
[00:18:58] wonder how much time do
[00:19:00] you want to spend
[00:19:00] training it and telling
[00:19:01] it whether the answer
[00:19:02] is right or wrong. Most
[00:19:04] people once they get you
[00:19:05] know researchers and guys
[00:19:07] are into it tech guys
[00:19:08] they don't mind doing
[00:19:09] some of that stuff. But
[00:19:10] most users don't ever
[00:19:12] want a wrong answer they
[00:19:13] don't want to tell it
[00:19:13] whether it got the
[00:19:14] answer right or wrong
[00:19:15] that we want to bother
[00:19:15] with that they just want
[00:19:16] something that already
[00:19:17] works out of the box. I
[00:19:19] agree 100 percent but I
[00:19:20] will say it depends on
[00:19:21] how easy it is for me
[00:19:22] to tell when it's wrong.
[00:19:24] If they have an easy
[00:19:24] way for me not to get
[00:19:25] into the weeds and
[00:19:26] answer 20 questions and
[00:19:27] get all crazy side
[00:19:28] tracked. But if I could
[00:19:29] just quickly say hey
[00:19:30] this thing's wrong to
[00:19:33] where they can get you
[00:19:33] know they could if they
[00:19:34] cloud source that
[00:19:36] ability they could get
[00:19:37] it smarter and making
[00:19:38] right choices and right
[00:19:39] answers very quickly.
[00:19:41] The problem is humans on
[00:19:42] the back end of this
[00:19:43] J to say if I say that
[00:19:44] it was wrong and I hit a
[00:19:45] button or do something
[00:19:46] claiming that it's
[00:19:46] wrong. So we're going to
[00:19:47] have to look at that
[00:19:48] collate all those answers
[00:19:50] and come back with
[00:19:50] correcting you know can't
[00:19:52] trust the human right.
[00:19:53] You can't trust the
[00:19:53] humans. That's what's
[00:19:54] happened with things
[00:19:55] like being able to
[00:19:57] thumbs down videos on
[00:19:58] YouTube. You know they
[00:19:59] kind of took that away.
[00:20:00] Yes you can still
[00:20:00] thumbs down but people
[00:20:01] can't see it and it
[00:20:02] doesn't affect the
[00:20:03] algorithm as much
[00:20:04] anymore because you had
[00:20:05] these groups of people
[00:20:06] and they would get
[00:20:07] together on Discord and
[00:20:08] Reddit and stuff and go
[00:20:09] out and politically go
[00:20:11] thumbs down and try to
[00:20:12] cancel a video. They
[00:20:13] were all getting up or
[00:20:14] on a creator and just
[00:20:15] hit all their videos and
[00:20:16] stuff. So you won't even
[00:20:17] go to see what I'm
[00:20:18] saying is you'll have
[00:20:19] people who want to
[00:20:21] influence or bias the
[00:20:22] AI and they will tell
[00:20:24] it it's wrong when it's
[00:20:24] not and vice versa.
[00:20:28] Yeah they say it's also
[00:20:29] a blind spot for Apple
[00:20:30] because Apple has kind
[00:20:31] of separated their
[00:20:32] software on their
[00:20:32] hardware divisions and
[00:20:33] they don't communicate
[00:20:34] well enough. They say
[00:20:34] that's going to have
[00:20:35] to change to that blind
[00:20:36] spots going to have
[00:20:36] to go away. They're
[00:20:37] going to have to have
[00:20:37] hardware and software
[00:20:38] people work hand in
[00:20:39] glove to make this
[00:20:40] stuff seamless and you
[00:20:41] know respond timely
[00:20:43] and appropriately. That's
[00:20:45] another interesting
[00:20:45] twist. The bigger the
[00:20:46] company the more that
[00:20:47] happens. Unfortunately
[00:20:51] true story anyway I
[00:20:53] know we're spending a
[00:20:53] whole episode on this
[00:20:54] but I find it
[00:20:55] fascinating and I find
[00:20:56] it really game
[00:20:58] changing how quick a
[00:20:59] lot of this stuff will
[00:21:00] be here is a question
[00:21:03] and how disruptive it
[00:21:05] will be is really the
[00:21:06] real question and I
[00:21:07] think the answer to
[00:21:08] that those questions
[00:21:09] not only have to do
[00:21:10] with you know how quick
[00:21:11] Apple will roll out the
[00:21:12] increased hardware to
[00:21:13] make it happen and roll
[00:21:14] out the tech behind
[00:21:15] it. But I think we're
[00:21:16] going to have to
[00:21:16] answer a lot of social
[00:21:17] questions too in terms
[00:21:19] of you know people
[00:21:20] suing about copyright
[00:21:22] infringement or it
[00:21:23] knowing too much about
[00:21:25] you and gaining too
[00:21:25] much information. How
[00:21:26] much information does
[00:21:27] it collect when it
[00:21:27] has a conversation with
[00:21:28] you Jay or me. You
[00:21:30] know how detailed is
[00:21:31] this going to be how
[00:21:34] breaching of your
[00:21:35] privacy will it get
[00:21:37] you know they already
[00:21:38] talked about Amazon
[00:21:43] you know on their
[00:21:43] devices listening all
[00:21:45] the time and gathering
[00:21:46] too much information
[00:21:47] is going to have to be
[00:21:47] a lot worked out from
[00:21:49] the social side of this
[00:21:50] thing too. It's like
[00:21:51] driverless cars. It's
[00:21:52] one thing to get a car
[00:21:53] that's you know safe
[00:21:54] and driverless that
[00:21:55] towards you know AI
[00:21:57] driven vehicles but
[00:21:58] it's another to get
[00:21:59] through all the social
[00:22:00] issues about hey I'm
[00:22:01] just not comfortable
[00:22:02] when I pull up at a
[00:22:02] stop sign and you
[00:22:04] know three cars run a
[00:22:06] red light and there's
[00:22:06] nobody in them or
[00:22:08] what. What. There's
[00:22:09] going to be a lot of
[00:22:10] discussions about that
[00:22:11] right. Oh yeah. And
[00:22:12] I think we're still
[00:22:13] we're still right in
[00:22:14] the very beginning of
[00:22:15] this wave of AI not
[00:22:16] only did it just come
[00:22:17] out the November
[00:22:19] before last but we're
[00:22:20] still seeing brand new
[00:22:22] stuff. I shared a video
[00:22:22] with Sam this week
[00:22:24] about AI and music
[00:22:26] and the way it can do
[00:22:27] lyrics and the poetry
[00:22:30] and the baselines
[00:22:32] and all of this stuff
[00:22:32] that put everything
[00:22:33] together for music and
[00:22:34] it is disruptive. I
[00:22:35] mean some of the
[00:22:36] videos that I've seen
[00:22:37] from music producers
[00:22:38] and guys who are just
[00:22:39] candidly saying look
[00:22:40] man this is something
[00:22:42] I would have worked
[00:22:43] days on and this
[00:22:44] thing just produced it
[00:22:45] in seconds. And yeah
[00:22:47] it's still got some
[00:22:48] rough spot. Very little
[00:22:48] guidance too I might
[00:22:49] add. Yeah but it's
[00:22:51] just incredible and
[00:22:51] and you know people
[00:22:53] are saying I can't
[00:22:54] even I don't even
[00:22:55] know where it's going
[00:22:55] to be in days or
[00:22:56] weeks or months from
[00:22:57] now because it's
[00:22:58] it's moving so fast
[00:23:00] and it's becoming so
[00:23:01] good at things things
[00:23:02] that we never even
[00:23:02] thought that it would
[00:23:03] really be able to
[00:23:04] do like you know we
[00:23:05] love the idea of
[00:23:06] the Star Trek
[00:23:07] computer you can ask
[00:23:07] it any question and
[00:23:08] it just knows the
[00:23:09] answer and tells you
[00:23:10] whatever. But the
[00:23:11] idea that it can be
[00:23:12] creative and make
[00:23:14] things not just poetry
[00:23:15] but music and
[00:23:16] instruments and
[00:23:17] chorus and riffs
[00:23:19] and everything else to
[00:23:19] go with that.
[00:23:20] It's just rhythms
[00:23:21] and all kinds. Yeah
[00:23:22] it's it's it's
[00:23:23] amazing and we're
[00:23:23] seeing this kind of
[00:23:24] stuff every single
[00:23:25] day even now.
[00:23:27] Yeah we're going to
[00:23:27] try to in an
[00:23:29] episode here soon
[00:23:30] we're going to place
[00:23:30] some of that back
[00:23:31] for you and stuff
[00:23:31] like that because
[00:23:32] some of it is
[00:23:32] really shocking in
[00:23:33] terms of of I
[00:23:36] don't know if you
[00:23:37] want to say poetic
[00:23:37] license is that the
[00:23:38] word to use. Yeah
[00:23:39] it would be a fun
[00:23:40] episode anyway the
[00:23:41] poetic license of what
[00:23:43] it kind of can do
[00:23:44] and what it kind of
[00:23:44] can and it can it
[00:23:45] can it used to
[00:23:48] be when he used to
[00:23:48] do an auto
[00:23:49] generated kind of
[00:23:50] music thing it
[00:23:50] would sound like it
[00:23:51] was kind of
[00:23:52] tinker toyish.
[00:23:53] Yeah right.
[00:23:55] Nowadays though I'm
[00:23:56] telling you right
[00:23:56] now it is better
[00:23:57] than a human one
[00:23:58] in many ways.
[00:24:00] A lot of people are
[00:24:01] are I don't know
[00:24:02] frightened is the
[00:24:03] right word but
[00:24:04] really concerned.
[00:24:05] Yeah really
[00:24:06] concerned both
[00:24:07] artists especially
[00:24:08] recording in music
[00:24:10] groups and things
[00:24:11] like that they're
[00:24:11] just petrified at
[00:24:13] some of this stuff.
[00:24:13] I mean it's it's
[00:24:14] right around the
[00:24:15] corner and it's
[00:24:15] already happening
[00:24:16] and I think it's
[00:24:17] I think it's cool.
[00:24:18] I mean I like
[00:24:19] the tech.
[00:24:19] I understand the
[00:24:20] concerns but we
[00:24:22] live in interesting
[00:24:23] time Sam.
[00:24:24] This is the
[00:24:25] broadcast where we
[00:24:26] keep an eye on
[00:24:26] tech so you don't
[00:24:27] have to.
[00:24:28] Thanks for listening
[00:24:28] Liberty.
[00:24:30] I'm sorry.
[00:24:31] Network providers
[00:24:32] Inc.com for our
[00:24:32] company's website
[00:24:33] and PITech guys
[00:24:34] dot com for the
[00:24:35] podcast page.
[00:24:36] Thanks to all of
[00:24:37] you for listening
[00:24:37] spread the word
[00:24:38] show the love will
[00:24:39] you please
[00:24:40] and make it a
[00:24:41] great tech day
[00:24:42] William.
[00:24:42] Thanks.


